Ponal

For Glow.

Panasonic

For Glow

Wear bicycle helmet.

LEGO

WWF

O.B.

Inbjudan till vernissage -Reklamöl på Röhsska

Affisch

DR till reklambyråer och mediebyråer i Göteborg.

Campaign: The Festival Tent of Göteborg Film Festival

During the great winter happening in Göteborg – The Film Festival – a tent is raised to be used as a place where you can listen to talks, see performances and party to the music of great live bands.

There are preconceptions that the Film Festival and the Festival Tent only draws audience from the cultural elite. The kind of people that makes you a bit nervous, or makes it hard to confess that one actually believed that ”Sånger från andra våningen” (Swedish film) perhaps was a bit too long.

We wanted the Festival Tent to make a state as friendly space for all kind of filmlovers, and not as a club for mutual admiration.

So how do you define a cultural elitist? We gathered our own and others preconceptions about such a person, and made a charachter out of them – Sebastién K. Andersson. A pretentious young man, a suffering soul who works as an informant for the Film Festival. That is his take on it, at least.

How do we show how you can be yourself in the Festival Tent? With Sebastién, and a great deal of self-distance.

Copy: ”The superficial tomfoolery in the Festival Tent makes me quail!” – Sebastién K. Andersson, Guardian of the fine culture.

Copy: ”The Festival Tent appears tobe all about crude entertainment. That opresses me.”

Copy: ”The Film Festival Tent is just about amusements – How does that bestead the art of film?”

http://sebastieninformerar.blogspot.com/

Bregott

*Bregott, Swedens answer to Lurpak/Anchor.

Redesigning www.r3owners.se

Ambient marketing

Apart from redesigning the webpage we made some tags hanging from the motor-cycles at the resellers.

”I’m just looking” ”Nomatter if you’re just looking or are going to buy your own Rocket III, you should check out our web forum, www.r3owners.se.You’ll find repair tips, road maps, and a jolly bunch of Rocket III owners. See you on the road, and at www.r3owners.se.”

”Next time we’ll help you fix it for free.” ”The members at www.r3owners.se doesn’t only share the passion for the bike. They also shair repair tips, and good advice on everything connected with the RIII. Tell us your Rocket III stories. Join Swedens’ largest RocketIII forum. ”

Direct Mail:
Apart from the redesign of the web page, we made a direct mail exclusively sent to all the Rocket3 owners in Sweden. We got hold of their adresses through the national drivers index. The direct mail is shaped as an envelope that can be opened from one side. Inside is a t-shirt print – It’s a number that indicates which number in numerical sequence you are of all the Swedish R3 owners. When you recieve the direct mail you get an offer to register at r3owners.se – and if you do so, an R3 t-shirt will be sent to you on which you can iron on your t-shirt print.

”Welcome home”

Forum: